It was an enlightening experience working with the Change Climate Project to understand current sentiment towards the FTC’s Guides for the Use of Environmental Marketing Claims.
Using OpenAI ChatGPT 4 I analyzed 450 PDF pages of public comments on the Federal Trade Commission "Green Guides" (representing submissions from 40+ organizations) submitted between December 2022 and April 2023. In addition to comment summaries and general sentiment, I prompted ChatGPT 4 to analyze targeted sentiment related to carbon credits/offsets and consumer-facing labels and terminology. It was a true learning experience on multiple fronts!
Read a bit about our findings here.